Apparel and accessories brand Tuckernuck is increasing its conversion rates with user-generated content (UGC), leveraging it to share its brand across email marketing and social media.
“We definitely focus a lot on UGC and just content in general for our marketing,” said Kayla Robinson, a marketing associate with Tuckernuck. “We’re putting out new content every day in terms of our Instagram and email marketing. With UGC we definitely try to promote this idea of ‘Tuckernucking’ and we definitely want it to be a lifestyle.”
The company uses UGC to showcase its lifestyle, displaying women generally having fun in its clothing. UGC goes hand-in-hand with the content the brand is creating as well, Robinson said.
Tuckernuck worked with technology company Curalate to increase conversion rates using UGC and lifestyle content.
“At Tuckernuck they view content comprehensively, so they see it as an asset,” said Apu Gupta, Co-Founder and CEO of Curalate. “Using UGC can do wonderful things.”
In this latest edition of the MCM CommerceChat podcast we talk with Robinson and Gupta about the impact UGC has had on the brand.