Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

Amazon is America’s Most Shopped Retailer in Apparel

| Daniela Forte

Amazon has jumped from a joint second place with Target to first place among U.S. apparel retailers, according to a survey by Coresight Research. The survey found that Prime members account for two-thirds of all Amazon apparel shoppers, up from around 60% last year.

Target Grows Digital Sales 31% in Q4

| Daniela Forte

Target reported a strong fourth quarter for ecommerce with digital sales up 31%, hitting $5 billion for the year, a five-fold increase since 2012. Overall comp sales were up 5.3% in Q4 on traffic growth of 4.5%, but revenue was flat at $23 billion.

Charlotte Russe to Liquidate and Closes All Stores

| Daniela Forte

Mall-based women’s apparel retailer Charlotte Russe has been added to the ongoing list of troubled companies in the sector, announcing its plans to liquidate and close all of its stores within the next two months. In February, it announced it would file for Chapter 11 bankruptcy protection and close approximately 94 stores.

Marshalls to Launch Ecommerce Site

| Daniela Forte

Late to the ecommerce game, Marshalls is launching an online store later this year, its parent company, TJX Companies Inc. announced during its fourth quarter earnings call.

Gap and Old Navy Are Headed for Splitsville

| Daniela Forte

Gap Inc. announced it will split off the more successful Old Navy as a new publicly traded entity which will be financially independent of the other brands in the stable not doing as well: Gap, Athleta, Banana Republic, Intermix and Hill City.