Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

JC Penney Reports a Q2 Loss of $101 Million

| Daniela Forte

JC Penney reported a net loss of $101 million in the second quarter, more than double the 2017 Q2 loss of $48 million, while its comparable sales inched up 0.3%. Here is what JC Penney has planned for the first of 2018.

How to Select the Right Marketplace for Your Business

| Daniela Forte

Selecting the right online marketplace for your ecommerce business is a tough choice. Partnering with the right marketplace holds the greatest potential for success. But which one do you choose? In our latest MCM CommerceChat podcast, Dennis Worth, Vice President of Business Development for Seta Corp., discusses best practices in marketplace selection and how his business has benefited, and shares tips on how to make the marketplace adoption process go smoothly.

Walmart Sees Boost in Ecommerce Sales

| Daniela Forte

Six months removed from a fourth-quarter stumble in ecommerce that caused some concern among analysts and industry watchers, Walmart is continuing on a strong online growth path, increasing ecommerce sales 40% in Q2 after a 33% jump in the prior quarter.

Birchbox Rolls Out Website Redesign

| Daniela Forte

Subscription-box cosmetics brand Birchbox launched a redesigned website that advances the subscription box experience online through navigation, discovery, education and delight. Here is how the newly redesigned website enhances the journey for its customers.

Sears CEO Offers $400 Million for Kenmore

| Daniela Forte

Sears Holdings CEO Edward Lampert entered a bid of $400 million to acquire the Kenmore brand, in a letter to the Sears board, offering to pick up the Sears Home Services division for $70 million to $80 million. See why this move is critical and what it means for Sears’ future.

How Tractor Supply Executed Its Omnichannel Strategy

| Daniela Forte

The goal for Tractor Supply has been to meet the needs of its customers at every touchpoint in an effort to evolve and support their lifestyle. Find out how the 1,700-store company has managed to marry its in-store and digital operations, creating a winning omnichannel experience where physical and digital complement one another.

Brookstone Files for Chapter 11 Bankruptcy

| Daniela Forte

Brookstone is filing for Chapter 11 bankruptcy protection and announced it would be closing 101 mall locations, claiming declining mall traffic as the culprit. Here is what CEO Piau Phang Foo had to say about the decision and the continuing operation of the business in other channels.

72 Statistics to Understand SEO in 2018

| Daniela Forte

SEO is extremely important for local retail, with 46% of all Google searches being local. Adding to this, local searches often result in higher traffic conversions. These are just a few of the insights culled from 72 SEO stats in this informative infographic.