Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

Struggling Sears Looking to Sell DieHard Brand

| Daniela Forte

Sears could potentially sell off select assets including its popular DieHard battery brand, according to The Wall Street Journal, with parent company Transform HoldCo hiring Guggenheim Partners to advise it after receiving inquiries from potential buyers.

Struggling Hudson’s Bay Co. Going Private

| Daniela Forte

Hudson’s Bay Co., parent of Saks Fifth Avenue, is being taken private in a share buyback plan, paying a 65% premium over the original offer in June, according to various media reports. Regulators and shareholders need to formally approve the deal later this year.

Consumers Expected to Favor Cyber Monday Over Black Friday

| Daniela Forte

Consumers of all ages are more likely to shop on Cyber Monday than Black Friday, according to a Deloitte survey, spending 59% of their holiday budget online, compared with just 36% in store as ecommerce takes a bigger bite. Here is what Deloitte predicts for holiday 2019.

Report: Amazon Delivering Expired Food to Customers

| Daniela Forte

While Amazon is the go-to marketplace for an increasing number of consumers today, it is reportedly delivering unsafe food products past their expiration date, according to CNBC. This is on top of continuing allegations about the sale of counterfeit goods on the leading marketplace.

Walmart Takes on Amazon with New Pricing Program

| Daniela Forte

Walmart is launching a program called “Competitive Price Adjustment” that will temporarily lower the prices consumers pay for some items on its marketplace. Here is how Walmart is competing with Amazon with this new program.