Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

Jeff Bezos: “Amazon is Not Too Big to Fail”

| Daniela Forte

Amazon CEO Jeff Bezos made a rather bold acknowledgement this week, predicting the future demise of his 24-year old juggernaut valued at nearly $1 trillion, when asked in a company meeting about the downfall of Sears. See what else the head of the most disruptive company of our day had to say about business cycles.

More than Half of Consumers Expected to Shop in Stores This Holiday Season

| Daniela Forte

Retailers with a physical presence have an advantage over pure-play ecommerce companies this holiday season, according to a survey by JLL Retail, with 57.3% of consumers planning to make the majority of their purchases there. See what five retailers consumers prefer as well as other predictions for their shopping habits this holiday season.

Destination Maternity Plans to Close Up to 280 Stores By 2022

| Daniela Forte

Destination Maternity joins a long line of retail downsizers in recent years, announcing plans to close up to 280 unprofitable stores by 2022, including 117 in fiscal 2018 and another 42 to 67 locations in 2019. Here is how much the company expects to save with these closings.

Cyber Monday Goes Mobile

| Daniela Forte

Holiday spending is expected to exceed $1.10 trillion through January 2019. This is an increase of 5% over last year. With online sales predicted to jump 17% to 22% over 2017, it’s time for retailers to plan for ways to gain a slice of the $7 billion Cyber Monday pie. Here is how retailers can use the mobile channel to meet customer expectations this holiday season.

How Rod’s Western Palace Gets Its Marketing Strategy Ready for the Holidays

| Daniela Forte

Having a good marketing strategy in place for the holiday season is critical, especially in terms of remaining competitive in pricing and offers. In this latest edition of our MCM CommerceChat podcast, Phil Minix, Executive Vice President of Rod’s Western Palace, talks about his company’s marketing strategy and preparing for the holiday blitz.

Amazon Announces Two New East Coast Headquarters

| Daniela Forte

As expected, Amazon announced two new headquarters on the East Coast, one in Long Island City, NY and one in Arlington, VA, with plans to invest $5 billion and create more than 50,000 jobs. This ended a 14-month process that had 240 U.S. cities selling themselves and offering huge incentives. See details of the two new locations as well as plans for a center of excellence in Nashville.

Singles Day Once Again Sets Records, But Growth Is Slowing

| Daniela Forte

Alibaba set a new record on the 10th annual Singles Day by reaching more than $30.8 billion or 213.5 billion yuan in gross merchandise value (GMV) in 24 hours on Sunday. However growth is slowing and some observers question the GMV metric, while some Chinese consumers are less than enthusiastic.

7 Things You Need to Know About Singles Day

| Daniela Forte

While the holiday season is almost upon us here in the United States, China is gearing up for their own Black Friday-like holiday. Alibaba’s Singles Day or 11/11 is coming up this weekend. Here are seven things you need to know about Singles Day.

Harry & David Upgrades Its Site for Mobile, Desktop

| Daniela Forte

Harry & David has launched a newly designed ecommerce site for both mobile and desktop, with the latter accounting for 50% of the brand’s online traffic as online buying continues to shift there. Here are the changes the brand made to the site in time for the holiday season.