Sears ran two influencer marketing campaigns in 2019 around Memorial Day and Fourth of July. In this MCM CommerceChat podcast, Brett Geeser, Director of Digital for Transform Holdco, formerly Sears Holdings, and Joe Gagliese, co-founder and CEO of Viral Nation, talk about how they reached 2x engagement levels and 10k visits.
Children are making their holiday toy lists, and this year it goes beyond the traditional buying experience. Major retailers like Target, Walmart and Disney are reimagining ways to showcase popular toys and provide a more interactive experience than stores of the past, and Toys R Us is looking for an experiential comeback.
Swanson Health Products grew its ecommerce revenue 60% and saw Amazon sales increase 35% after it implemented AI-powered pricing technology into its business model. In the latest MCM CommerceChat podcast, hear how Swanson boosted sales and gained an edge on the competition.
By 2023, 75% of organizations selling DTC will offer subscription services, with global subscription commerce accounting for 18% of the market. Here is a look at how the subscription services economy is changing the face of retail.
Sears could potentially sell off select assets including its popular DieHard battery brand, according to The Wall Street Journal, with parent company Transform HoldCo hiring Guggenheim Partners to advise it after receiving inquiries from potential buyers.
Destination Maternity announced it is closing more than a third of its stores and filing for Chapter 11 bankruptcy, adding to a long line of struggling retailers. Here is what is included in the filing.
Hudson’s Bay Co., parent of Saks Fifth Avenue, is being taken private in a share buyback plan, paying a 65% premium over the original offer in June, according to various media reports. Regulators and shareholders need to formally approve the deal later this year.
Consumers of all ages are more likely to shop on Cyber Monday than Black Friday, according to a Deloitte survey, spending 59% of their holiday budget online, compared with just 36% in store as ecommerce takes a bigger bite. Here is what Deloitte predicts for holiday 2019.
While Amazon is the go-to marketplace for an increasing number of consumers today, it is reportedly delivering unsafe food products past their expiration date, according to CNBC. This is on top of continuing allegations about the sale of counterfeit goods on the leading marketplace.
Walmart is launching a program called “Competitive Price Adjustment” that will temporarily lower the prices consumers pay for some items on its marketplace. Here is how Walmart is competing with Amazon with this new program.