Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

Gap Launches New Men’s Performance Lifestyle Brand

| Daniela Forte

Gap Inc. plans a mid-October launch for Hill City, a new high-performance men’s apparel brand offering “technical clothing” that transitions through the day from working out to work to weekend. Here is what led to the launch of the new brand for Gap Inc.

Nordstrom Launches Revamped Loyalty Program

| Daniela Forte

Nordstrom is launching a revamp of its customer loyalty program, incorporating a traditional point system and benefits from its previous program while offering enhanced personalization. Here are some of the new features the loyalty program is expected to offer its members.

Neiman Marcus’ Online Revenues Up 12.5% in Q4

| Daniela Forte

Neiman Marcus reported an increase in online revenues of 12.5%, which accounted for 36% of the overall business for the fourth quarter. See how Neiman Marcus plans to be a more customer-centric company in the future.

Holiday Shopping Expected to Begin Earlier This Year

| Daniela Forte

The holiday shopping season is fast approaching and starting earlier each year, bringing unique opportunities for brands, retailers and marketers to create special experiences through memorable campaigns. Here are some statistics and insights retailers should be aware of this holiday season.

Amazon Takes Swipe at Etsy, Lures Small Business Sellers with Storefronts

| Daniela Forte

Amazon’s new Storefronts, a site that lets shoppers browse from a curated list of more than 1 million items sold by 20,000 small-to-medium-sized businesses in the U.S., bears a passing resemblance to leading artisan site and competitor Etsy. Here are the plans the marketplace giant has to promote its newest initiative.

Walmart Acquires Cornershop for $225 Million

| Daniela Forte

Walmart announced the acquisition of Cornershop for $225 million, an online marketplace for on-demand delivery from supermarkets, pharmacies and specialty food retailers in Mexico and Chile. Here is how this acquisition makes it possible for Walmart to leverage omnichannel in Mexico.