Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

Lampert Raises Bid to $5 Billion to Save Sears

| Daniela Forte

Sears Chairman Eddie Lampert has confirmed a new bid of more than $5 billion through his hedge fund, ESL Investments, in an effort to save Sears from heading down the path to liquidation. Here’s the latest in his last-ditch effort to save the struggling, iconic retailer.

How Voice Commerce is Changing the Way People Shop

| Daniela Forte

Voice assistants are changing the way customers are making purchases with just a few words. Companies like Amazon, Google and Microsoft are making major moves in the voice assistant world. Here is how retailers should tap into this relatively new shopping channel.

Lululemon Announces New Loyalty Program

| Daniela Forte

Lululemon has been testing a loyalty program that charges its members $128 a year, a steep rate considering Amazon charges $119 annually for Prime membership, but one the company feels can be increased based on positive early returns and the value it offers. Here is a look at some of the membership benefits.

Mobile is the Channel of Choice for Customers This Holiday Season

| Daniela Forte

Mobile is the way customers are choosing to shop this holiday season. In fact, 59% of consumers use their mobile device most or all of the time compared to desktop, and almost half of them make purchases on them. Here are some more key stats about how mobile is playing a major role in purchases this holiday season.

Black Friday Surpasses Cyber Monday in Global Ecommerce

| Daniela Forte

Black Friday global ecommerce sales growth surpassed Cyber Monday in major markets by more than 34%, according to data by eShopWorld. The data revealed that in these same markets, global ecommerce sales growth was higher on both Saturday and Sunday (Nov. 24 and 25) than on either Black Friday or Cyber Monday.