Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

The Farmer’s Dog Sees Customer Care Success

| Daniela Forte

Offering an authentic experience and maintaining long-lasting relationships with its customers is a goal for subscription-based dog food company The Farmer’s Dog. Here is how the company improved its customer care experience.

Chico’s Sees Success with Mobile Messaging

| Daniela Forte

Women’s apparel brand Chico’s is connecting with customers in a new way through mobile messaging, which helps the brand connect with its customers on a personal level. In the latest MCM CommerceChat podcast, Chico’s talks about the success it has found with mobile messaging.

Google Redesigns Its Shopping Experience

| Daniela Forte

Google is making products people browse across its world more shoppable, including the ubiquitous browser, Google Images, YouTube and the redesigned Google Shopping platform, in an effort to better monetize online activity a la Instagram and Pinterest.

How to Master Your Global Payments Strategy

| Daniela Forte

The global payments landscape is ever changing as new technologies like Apple Pay, WeChat Pay and several others help make frictionless cross-border payment a reality. Here is a look at how to master your global payments strategy.

H&M Discontinues Its Catalog After 39 Years

| Daniela Forte

H&M has discontinued its catalog after 39 years in an effort to be relevant, convenient and inspiring, the company said. Here is look at H&M’s catalog history and whether or not the catalog is still a channel of choice for retailers.