Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

Walmart Sees Boost in Ecommerce Sales

| Daniela Forte

Six months removed from a fourth-quarter stumble in ecommerce that caused some concern among analysts and industry watchers, Walmart is continuing on a strong online growth path, increasing ecommerce sales 40% in Q2 after a 33% jump in the prior quarter.

Birchbox Rolls Out Website Redesign

| Daniela Forte

Subscription-box cosmetics brand Birchbox launched a redesigned website that advances the subscription box experience online through navigation, discovery, education and delight. Here is how the newly redesigned website enhances the customer journey for its customers.

Sears CEO Offers $400 Million for Kenmore

| Daniela Forte

Sears Holdings CEO Edward Lampert entered a bid of $400 million to acquire the Kenmore brand, in a letter to the Sears board, offering to pick up the Sears Home Services division for $70 million to $80 million. See why this move is critical and what it means for Sears’ future.

How Tractor Supply Executed Its Omnichannel Strategy

| Daniela Forte

The goal for Tractor Supply has been to meet the needs of its customers at every touchpoint in an effort to evolve and support their lifestyle. Find out how the 1,700-store company has managed to marry its in-store and digital operations, creating a winning omnichannel experience where physical and digital complement one another.

Brookstone Files for Chapter 11 Bankruptcy

| Daniela Forte

Brookstone is filing for Chapter 11 bankruptcy protection and announced it would be closing 101 mall locations, claiming declining mall traffic as the culprit. Here is what CEO Piau Phang Foo had to say about the decision and the continuing operation of the business in other channels.

72 Statistics to Understand SEO in 2018

| Daniela Forte

SEO is extremely important for local retail, with 46% of all Google searches being local. Adding to this, local searches often result in higher traffic conversions. These are just a few of the insights culled from 72 SEO stats in this informative infographic.

We Want You … to Attend The Marketplace Summit

| Daniela Forte

The Marketplace Summit is a one-day virtual event focused on helping merchant sellers get the most out of their online marketplace experience. Register today and join Multichannel Merchant and several ecommerce merchants as we discuss every aspect of creating a winning marketplace strategy.

Back-to-School and College Spending Expected to Reach $82.8 Billion

| Daniela Forte

Total back-to-school spending for children in K-12 and college combined is projected to reach $82.8 billion this year, down from $83.6 billion in 2017, according to the National Retail Federation’s annual survey, which was conducted with research partner Prosper Insights & Analytics. Here are the results from the survey and what it means for the back-to-school shopping season.

Back-to-School Spending Expected to Reach $27.6 Billion

| Daniela Forte

Domestic back-to-school spending is projected to reach $27.6 billion this year or $510 per household, up slightly from $501 in 2017, according to data from Deloitte’s annual back-to-school survey. Here is what the rest of the survey revealed about the back-to-school shopping season.