Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

Amazon Again Tops Brand Loyalty List

| Daniela Forte

Amazon once again hit the number-one spot in terms of brand loyalty as it did in 2018, according to Brand Key’s annual Loyalty Leaders survey, beating out major players like Google, Samsung and Apple atop the list. Here are other retailers that made the loyalty list.

Package Lockers See Strong Adoption in Europe and Asia

| Daniela Forte

While automated package lockers are being used by some major retailers here, they’ve seen greater adoption in other countries, having solved space and retail delivery issues for several years. Here is a look at how they’re being used in some European countries and Japan as a last-mile solution for retailers and a convenience for consumers.

Sears Hometown and Outlet Stores Sold to Liberty Tax

| Daniela Forte

Lease-to-own retailer Sears Hometown has been saved from potential failure through a $133 million acquisition by tax preparation firm Liberty Tax, which has been on a buying spree of distressed businesses this summer as it expands into the world of franchise retail and rent-to-own.

Forever 21 Considering a Bankruptcy Filing

| Daniela Forte

Apparel retailer Forever 21 is considering a bankruptcy filing as efforts to restructure its debt have run dry. CNBC reported that Forever 21 had been exploring restructuring options to avoid liquidation as its business struggles continue, but those efforts have stalled and a Chapter 11 filing is possible.

Building Cross-Channel Marketing Excellence at Lowe’s

| Daniela Forte

Whether customers are looking for something specific or simply just browsing online or in store, finding a sale is always a bonus. Through specials, retailers strategically place products where customers are sure to find them, physically and digitally. Here is how Lowe’s was able to significantly improve the complex process of producing print and digital circulars across its 400,000 SKUs