4 Ways to Produce More Authentic Brand Images

| Greg Zakowicz

Instagram, Snapchat, Facebook, email marketing, website images – we live in an image-rich online world. And now that everyone has a camera on hand 24/7, brands can no longer get by with boring, same-old-same-old photos. Thanks to a rise in social influencers and user-generated content (UGC), those old images are losing their effectiveness. Consumers expect more authenticity. Here are several ways you can offer customers more authenticity within your brand.

Individualization is the Next Step in Advanced Personalization

| Roland Gossage

In the modern maze of countless ecommerce sites and a constant increase in competition, providing shoppers with personalized shopping experiences has become crucial for retailers and customers are noticing. Here are a few top factors to focus on to offer a true individualized experience.

6 Ways to Meet a Grocery Shopper’s Expectations

| Rebecca Grimes

Though the majority of grocery purchases today happen within the four walls of a brick-and-mortar store, online grocery shopping is a trend that’s expected to grow. Here are six recommendations to meet a grocer shopper’s expectations.