Lucy Manole

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Lucy Manole is a creative content writer and strategist at Marketing Digest. She specializes in writing about digital marketing, technology, entrepreneurship, and education. When she is not writing or editing, she spends time reading books, cooking and traveling.

ecommerce back-office lady

Ecommerce: 5 Tips to Manage the Back-Office

| Lucy Manole

Back-office is one of the most important functions of an ecommerce business. Accounting, finance, inventory, order fulfillment, shipping, vendor management and website updates contribute to building a strong back-office system. The back-office team handles these aspects, allowing the business to keep running smoothly.

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5 Instagram Posts to Drive SMB Brand Engagement

| Lucy Manole

90% of people on Instagram follow a business, and two-thirds of the people surveyed say Instagram enables interaction with brands. While there are plenty of post formats you can try, here are the best types of Instagram posts to drive better brand engagement (and not just mere double taps).