Your ecommerce website must be a living, breathing content channel to drive meaningful success. Why? Business goals, audience preferences, digital capabilities and best practices are all constantly evolving, and your site must reflect these changing expectations. Optimize these three areas of your website continually to improve results.
Randi Mohr is Vice President of Customer Success and Marketing for digital agency Whereoware, where she works to ensure clients’ digital services achieve intended business objectives. Mohr also oversees Whereoware’s brand messaging and marketing efforts to accelerate sales growth.