Money and reputation aren’t the only things at stake when consumer data isn’t collected and managed with a privacy-first approach. Marketing, customer experience and other teams risk losing control of the data and technology they need to improve engagement and drive growth as third-party cookies go away.
Michele has more than 15 years of experience within the digital marketing and advertising ecosystem. Prior to joining BlueConic as the global head of marketing and business development, she led product marketing at multi-touch attribution leader, Visual IQ, which was acquired by Nielsen in 2017. Michele also spent more than eight years in digital media and analytics roles serving Fortune 500 brands in financial services, retail and telecom during her tenure at media agencies, Carat and Havas.