Cart abandonment is a persistent problem for ecommerce brands. A sluggish or confusing checkout gives shoppers more time to reconsider their order and leave without paying. But with simpler, faster checkout processes, you can encourage them to follow through with each purchase. Here are 3 steps you can take to reduce abandonment.
Kia Saedi is the Vice President of Sales at Commerce Layer, helping to deliver solutions to more customers around the world. Kia has spent the last several years leading high-performing sales teams and developing best-in-class processes.