Pet Lovers Driven to The Honest Kitchen with Refer-a-Friend App

| MCM Staff

The Honest Kitchen’s site traffic saw a significant boost in conversion when it began using Shop Socially’s refer-a-friend app. Visitors who saw the referral campaign on the site, referred the brand to their friends. Honest Kitchen saw referral traffic convert two times higher than normal. See how The Honest Kitchen benefited in other ways from using the refer-a-friend app.

Wayfair, Wayfair.com, ecommerce, Joss & Main, Birch Lane, AllModern, DwellStudio

Wayfair Cites Healthy Customer Growth, Cyber Weekend as Q4 Sales Drivers

| Daniela Forte

Wayfair announced last week that its fourth quarter direct sales grew 98% to $686 million in the fourth quarter compared to 2014, during its earnings call Wayfair CEO Niraj Shah explained how Wayfair has grown its direct business, which is 93% of total net revenue. On top of that, Wayfair announced the launch of its new catalog, which will marry its online and offline business together. See what else Wayfair has cooking in the months ahead.

Ecommerce Trends and Statistics

| Daniela Forte

Several customers stall before making a purchase for a variety of reasons, including having to add a new account, hidden shipping costs, payment security concerns among others.

Video: Multichannel Merchant’s Editors Analyze Cyber Weekend 2015 Trends

| MCM Staff

Cyber Weekend 2015 is in the books, and Multichannel Merchant’s editorial staff put a wrap – and a bow – on Black Friday, Thanksgiving, and Cyber Monday. Watch as Chief Content Director and Publisher Ellen Shannon, Managing Editor Tim Parry, Senior Editor Mike O’Brien and Content Producer Daniela Forte share their insights and impressions of Cyber Weekend.