Successful Order Management When Selling on Amazon

| MCM staff

As a direct-to-consumer brand you’re facing mounting margin pressure, loss of brand integrity and changing consumer expectations. And it feels like every month there’s a new channel you need to be in. Even so, selling through FBA and SFP can prove lucrative. To help you succeed, here are some order management best practices.

Insourcing vs. Outsourcing Customer Care: The Pros and Cons

| MCM staff

To outsource or not to outsource customer care, that is the question. And unfortunately, the answer is a resounding, “it depends.” Colin Taylor, CEO at Taylor Research Group, and William Pocock, senior operations manager for Dick’s Sporting Goods, suggested 8 steps to help merchants frame up the decision.

Leveraging Blockchain for Omnichannel Success

| MCM staff

Retailers are struggling to create the kind of seamless omnichannel experience consumers crave. The fundamental challenge: They can’t predict and respond to changes in demand across channels. But technology now offers a cutting-edge solution: Blockchain. Here are some best practices shared at Ecommerce Operations Summit 2019.

Enhancing Your Ecommerce Network Strategy

| MCM staff

Ever since Amazon introduced Prime in 2005, the company has left everyone else chasing after them, and younger shoppers look for that type of experience everywhere. To succeed, retailers must meet customer demand for an enhanced delivery experience, including whenever possible fast and free shipping and unlimited returns.

10 Tips for Balancing Self-Service, Hands-On Customer Care Support

| MCM staff

Consumers are getting better at navigating ecommerce on their own. But not every feature of customer care can or should be automated, leaving merchants to figure out where to lend hands-on support, and what to make self-service. An expert panel at Ecommerce Operations Summit 2019 provided 10 tips to help you navigate this issue.