Busby & Fox Puts a Feather in its Cap After Going Live With Brightpearl in Only 60 Days

Austin, TX, Jan. 25, 2022 –Independent clothing brand Busby & Fox is dressed for success after signing up with Brightpearl to amplify its growing multichannel retail business. 

The Devon-based company will now benefit from Brightpearl’s industry-leading, made-for-retail features including a powerful Automation Engine, advanced reporting functionality and popular Demand Planner tool. With Brightpearl transforming their entire operational framework, Busby & Fox can quit spending time on tedious manual tasks and be free to Grow Fearlessly. 

Since opening its first store in 2016, “proudly independent” Busby & Fox has seen sparkling success as a B2C clothing and lifestyle brand specialising in unique garments, jewellery, homeware and gifts. The company now operates via seven brick-and-mortar stores across Devon, Cornwall, Wiltshire and Oxfordshire, and through online channels such as notonthehighstreet, Atterley and a Shopify-powered web store.

With ambitious plans to amplify its digital presence, the company chose Brightpearl to supercharge operations and streamline their extensive back office into one real-time, central hub.

It was Shopify that recommended Brightpearl to Busby & Fox, and for good reason: Brightpearl’s Plug & Play integrations seamlessly sync with the renowned ecommerce platform, as well as other key apps such as Shipstation, tying together formally siloed parts of the business into a streamlined and more sophisticated retail operation.. 

In fact, Brightpearl was up and running for Busby & Fox in an incredible 60 days, while traditional ERPs can take over a year.

The team is set to save even more time with Brightpearl’s cutting-edge Automation Engine, which automates tedious manual processes such as ordering, inventory, warehouse, shipping and fulfillment so that key team players are freed up to focus their energy on growth.

Brightpearl’s advanced reporting functionality offers 360-degree visibility into business performance, so the Busby & Fox team can produce complex, amalgamated reports across the entire business and make confident financial decisions without the stress of manual problem-solving.

An additional favourite for those with bricks-and-mortar outlets: Brightpearl’s fully-integrated POS system seamlessly syncs inventory, orders and customer information across all online and offline channels, so Busby & Fox will have real-time, at-a-glance insights into all seven of their stores – as well as their online channels – available in one place.

“When successful retailers gain more sales channels and grow in complexity, we find they eventually need to bring every part of the business together in order to drive efficiency, make better business decisions and have the ability to scale freely”, said Justin Press, SVP Customer Success at Brightpearl. “Busby & Fox got in touch at exactly this point, and we’re thrilled they chose Brightpearl to support their business expansion. With Brightpearl in place, the brand now has the means to Grow Fearlessly – and we know they’ll do it with trademark style.”


About Brightpearl

Based in Bristol (UK) and Austin, Texas (US), Brightpearl provides a retail operating system (ROS) for retailers and wholesalers. Its mission is clear: automate the back office so merchants can spend their time and money growing the business.  Brightpearl’s ROS includes financial management, inventory and sales order management, purchasing and supplier management, CRM, fulfillment, warehouse and logistics. In addition, the system has high-performing connectors to the major ecommerce platforms, including Magento, BigCommerce and Shopify. Brightpearl’s platform manages over 10m transactions and $5bn of business a year.

In 2022, Brightpearl became part of the Sage Group plc, with the combination of Sage Intacct and Brightpearl creating a powerful solution for retailers and wholesalers.