Competition for customers’ online attention increases steadily, and consumers are getting pickier. It has become crucial to test, monitor and optimize websites and mobile applications to ensure they are top quality. Here are five top application and ecommerce site testing trend predictions for 2017.
Certona helped MotoSport expedite real-time product data and inventory transfer, increasing site performance and providing a more personalized experience.
It’s no secret that, in recent years, retailers have been challenged to keep customers loyal and remain competitive. See why shoppable and user-generated content is important for your brand.
A sign of the omnichannel times is that consumers are faced with so many choices and exposed to so many messages during the holidays, they have learned to ignore all but the most relevant ones. See what the optimal ways are to lure consumers this holiday season.
When it comes to selling to customers on your website, there are plenty of creative ways to do it. Erin Condren Designs finds various ways to upsell to the customer. See what those ways are and how it can help your business.
3D printer manufacturer MakerBot has always been about providing a personalized experience that puts its customers at the forefront of innovation. The company worked to achieve engagement success in three key areas of its website, see which ones and what they did.
User-generated content plays a pivotal role in meeting the need for authenticity, showcasing brands’ offerings while driving shopper interaction. Peer-to-peer endorsements are especially powerful, with 53% of millennials admitting UGC influences their purchases, seamlessly inserting consumers into the brand-building process. Here’s why merchants must take advantage of the opportunities that UGC offers to improve engagement, purchase intent, and brand loyalty.
The Honest Kitchen’s site traffic saw a significant boost in conversion when it began using Shop Socially’s refer-a-friend app. Visitors who saw the referral campaign on the site, referred the brand to their friends. Honest Kitchen saw referral traffic convert two times higher than normal. See how The Honest Kitchen benefited in other ways from using the refer-a-friend app.
Less than half (41.9%) of merchants who took Multichannel Merchant’s MCM Outlook 2016 survey in January and February said their ecommerce sites are set up for global business. And 37.8% … Continue Reading →
Shopping on U.S.-based websites can be confusing to cross-border shoppers. So when targeting cross-border customers, sellers need to be conscious of the distinctive needs of shoppers in other countries… including the ecommerce checkout.