


How Walmart’s $3.3 Billion Push Into Ecommerce Affects You
Walmart has long been the brick and mortar giant in the United States known for being extremely difficult to compete with. The company’s recent online push just got a dose of serious “rocket fuel” through its $3.3 billion acquisition of Jet.com. Will it be able to duplicate this stature online?



Automating Authenticity: Use Marketing Automation To Help Customers Convert
In the B2B space, marketing automation is routinely used to customize messaging and campaigns, shepherding prospects through the sales pipeline largely on autopilot. At the same time, B2C marketing capabilities have kept pace and solutions are available today that use similar advancements in customer behavior intelligence advised by data. What exactly does marketing automation for retailers look like?



Give Your Customers The Gift of Gift Cards
Giving cash as a gift is still largely taboo. Most people view it as tacky — but consumers are still often faced with the daunting problem of having no idea … Continue Reading →
