Today’s ecommerce architectures are fragmented and disconnected. There are many important components to plug gaps and make customer experiences consistent, with an infinite number of journeys. Creating connected customer experiences that are personalized across all channels takes time, but doing it right is critical.
In the “Amazon era,” retailers with an online presence must constantly fight to keep loyal customers and attract new ones—or watch their business slowly be eaten up by larger competitors. Here is how companies can better utilize something they already have, their visual imagery and online content.
Ecommerce continues to evolve and play a major role, influencing how customers interact with brands and how retailers manage the omnichannel experience. Take a look at retail trends past and present and what retailers should focus on in the coming months.
It’s no secret that, in recent years, retailers have been challenged to keep customers loyal and remain competitive. See why shoppable and user-generated content is important for your brand.
Today’s retailers are confronting the “age of big content,” which carries with it significant challenges but also real opportunities for improving customer engagement and market share.