Apple, Apple Pay, ecommerce, mobile payments, omnichannel, mobile wallet, Google Wallet, iOS 8.1, iOS, iPhone, iPhone 6

7 Ways to Minimize Mobile Shopping Cart Abandonment

| Eran Feinstein

As a digital retailer, you can boost sales by identifying any issues and taking measures to minimize shopping cart abandonment on your mobile site. Apply these seven tips to your mobile site to improve the customer experience, and you will surely see a decrease in mobile shopping cart abandonment.

MakerBot Achieves Engagement Success on its Website

| Daniela Forte

3D printer manufacturer MakerBot has always been about providing a personalized experience that puts its customers at the forefront of innovation. The company worked to achieve engagement success in three key areas of its website, see which ones and what they did.

The Age of Authenticity: Retail Marketers Must Embrace UGC

| Pau Sabria

User-generated content plays a pivotal role in meeting the need for authenticity, showcasing brands’ offerings while driving shopper interaction. Peer-to-peer endorsements are especially powerful, with 53% of millennials admitting UGC influences their purchases, seamlessly inserting consumers into the brand-building process. Here’s why merchants must take advantage of the opportunities that UGC offers to improve engagement, purchase intent, and brand loyalty.