Bart Mroz

[email protected]

 Bart Mroz is the co-founder and CEO of SUMO Heavy, a digital commerce consulting and strategy firm. He is a serial entrepreneur with over a decade of business management and technology experience. Mroz was a founding partner of multiple consulting companies and a thought leader who has been published in top eCommerce publications including Internet Retailer and AdExchanger. Prior to founding SUMO Heavy, Mroz was a partner at round3 media, a creative e-commerce agency, as well as owner and managing director of SimplyHelp, an IT firm based in Philadelphia.

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6 Effective Digital Strategies to Boost Conversion Rates

| Bart Mroz

Before the Internet even existed, retailers relied on an assortment of strategies and market intelligence tactics to boost sales—including promotions, direct mail, catalogs, window displays, focus groups, surveys, and ads. Here are six effective strategies to enhance your conversion rates.

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3 Ways to Stay on Top of Your Ecommerce Site Security

| Bart Mroz

Operating an ecommerce store is the perfect option for many retailers. There’s no physical overhead, a relatively small team can handle a lot of work, and you can sell your products directly to consumers. Here are a few thoughts to keep in mind as you reexamine the way you protect your site.

5 Ways To Streamline the Checkout Experience in 2018

| Bart Mroz

Imagine a potential customer wants to make a purchase from your ecommerce store. Your website is easy-to-navigate so she finds exactly what she is looking for. She adds the product to her shopping cart and immediately begins to checkout. Here are five ways to streamline the checkout experience.

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Bringing the Omnichannel Retail Approach In-Store

| Bart Mroz

Instead of fighting rising online sales, retailers should embrace digital to drive more sales in-store. By creating a true omnichannel approach, retailers can better serve customers, open avenues for more transactions and increase overall sales. Here are ways retailers can develop a deeper connection with customers.

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How Web and Mobile Come Together in the Customer Journey

| Bart Mroz

The rise of ecommerce has led to the creation of millions of online shops, and many brick-and-mortar stores are taking a cue from those success stories and expanding their online presence. These are a few ideas to help you connect the ecommerce dots across multiple platforms.

A Team-First Approach to Smart Retail Holiday Planning

| Bart Mroz

With the holiday season accounting for so much of a retailer’s annual sales, as much as 30% to 40%, achieving the highest possible holiday ROI is crucial. Here is what you need to know when it comes to planning your holiday strategy.