The shopping cart is a key component in the overall customer journey yet online retailers continue to lose millions in sales to cart abandonment.
This is why providing a seamless experience begins with knowing your customer, building a relationship and knowing what they expect from your business based on data analytics.
In the latest MCM CommerceChat podcast, Amitai Sasson, Vice President of Marketing and Development for overstockart.com, talks about how his company did a complete overhaul of its shopping cart page. By using a conversion optimization specialist and implementing an optimization program, overstockart.com made improvements to its checkout process to enhance conversion rates. As a result, overstockart.com saw more customers adding to cart, a decrease in bounce rates and users spending more time on the site.
Download our latest report, “How to Close the Deal in the Shopping Cart“ to learn more about overstockart.com’s experience.