Promotional Excellence: Monitor Promotions for Future Decisions

| Shikha Jain

Promotions are everywhere and it can be hard for retailers to escape them. In fact, those companies that do not run promotions are outliers. Although promotions have traditionally been limited to specific seasons and holidays, today’s consumers have come to rely on them, and many will delay a purchase in the endless search for the best deal.

Can You Be Too Omnichannel? Finding the Balance in Your Marketing Efforts

| Craig Witt

In the marketing world, the term omnichannel is pervasive and meant to describe efforts by companies to diversify and broaden the tools, channels and platforms they use to reach their audiences. After all, digitally-connected consumers today are using email, social media, websites and a wide variety of media formats to communicate with each other and stay in touch with the brands and businesses they care about.

Why Your Company Needs a Data Attitude Adjustment

| Shawn Myers

In 2019, it’s no longer possible to deny the coming of data-driven disruption, which has touched industries from video gaming to grocery stores. Here is how companies can effectively use data to enhance the customer experience.

How Technology Enhances the Customer Experience

| Daniela Forte

In retail today, technology is playing a vital role to offer the best experience for customers. It has enabled retailers to personalize the relationship between the customer and the retailer. In our latest MCM CommerceChat podcast, Logan Crane, Vice President of Operations for Boll & Branch talks about how the brand has used technology to get a more centric view of the customer journey.

Using Peak Season Data to Drive 2019’s Ecommerce Strategy

| Doug Kimball

In years past, the term “peak season” has typically referred to the higher sales, and in turn the higher profits, retailers see in late Q4. Here are just a few areas retailers are using peak season data to improve future strategies, as well as some questions to consider.

3 Ways to Stay on Top of Your Ecommerce Site Security

| Bart Mroz

Operating an ecommerce store is the perfect option for many retailers. There’s no physical overhead, a relatively small team can handle a lot of work, and you can sell your products directly to consumers. Here are a few thoughts to keep in mind as you reexamine the way you protect your site.

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