Best-practice companies have designed their storage and inventory control processes and systems to meet the needs of the current and planned mix of storage types, including optimization of storage locations and layouts. Here are some tips to help you optimize location, tracking, retrieval and timely processing of customer orders.
DTC brands aren’t just having a moment, they’re having a TV moment. According to one study, the top 125 DTC brands added $1.4 billion to the CTV marketplace last year—a 60% increase from 2017.
For email marketers, finding opportunities to collect background on your customer can deliver a more personalized email experience. While this information exists for every retailer — whether they sell apparel, footwear, jewelry, or insects — marketers often overlook customer background data widely available to them. Stop ignoring the information in front of you and start segmenting your email subscribers by focusing on some behavior-based alternatives.
Whether customers are looking for something specific or simply just browsing online or in store, finding a sale is always a bonus. Through specials, retailers strategically place products where customers are sure to find them, physically and digitally. Here is how Lowe’s was able to significantly improve the complex process of producing print and digital circulars across its 400,000 SKUs
Data, data everywhere, and not a drop to use. Ecommerce is swimming in data, but how do you wrangle it into a single source and harness its true power? Here is what successful ecommerce brands have in common.
Gone are the days when buyers relied exclusively on cash, checks and credit cards to conduct financial transactions. Today, digital transformation and next-gen technology are dramatically transforming payment methods, processes and systems.
The Retail Industry Leaders Association (RILA), whose members include Walmart, Target, The Home Depot and Best Buy, wrote a 10-page letter to the Federal Trade Commission dated June 30 urging the FTC to look into competitive conduct by big tech companies such as Amazon, Google and Facebook.
Promotions are everywhere and it can be hard for retailers to escape them. In fact, those companies that do not run promotions are outliers. Although promotions have traditionally been limited to specific seasons and holidays, today’s consumers have come to rely on them, and many will delay a purchase in the endless search for the best deal.
In the marketing world, the term omnichannel is pervasive and meant to describe efforts by companies to diversify and broaden the tools, channels and platforms they use to reach their audiences. After all, digitally-connected consumers today are using email, social media, websites and a wide variety of media formats to communicate with each other and stay in touch with the brands and businesses they care about.
Creating a unified view of the customer journey, identifying who they are and what they’re purchasing has been top of mind for fine china, dinnerware and home décor brand Lenox.