Building Cross-Channel Marketing Excellence at Lowe’s

| Daniela Forte

Whether customers are looking for something specific or simply just browsing online or in store, finding a sale is always a bonus. Through specials, retailers strategically place products where customers are sure to find them, physically and digitally. Here is how Lowe’s was able to significantly improve the complex process of producing print and digital circulars across its 400,000 SKUs

Securing the Entire Digital Payment Lifecycle

| Robert Block

Gone are the days when buyers relied exclusively on cash, checks and credit cards to conduct financial transactions. Today, digital transformation and next-gen technology are dramatically transforming payment methods, processes and systems.

Promotional Excellence: Monitor Promotions for Future Decisions

| Shikha Jain

Promotions are everywhere and it can be hard for retailers to escape them. In fact, those companies that do not run promotions are outliers. Although promotions have traditionally been limited to specific seasons and holidays, today’s consumers have come to rely on them, and many will delay a purchase in the endless search for the best deal.

Can You Be Too Omnichannel? Finding the Balance in Your Marketing Efforts

| Craig Witt

In the marketing world, the term omnichannel is pervasive and meant to describe efforts by companies to diversify and broaden the tools, channels and platforms they use to reach their audiences. After all, digitally-connected consumers today are using email, social media, websites and a wide variety of media formats to communicate with each other and stay in touch with the brands and businesses they care about.

Why Your Company Needs a Data Attitude Adjustment

| Shawn Myers

In 2019, it’s no longer possible to deny the coming of data-driven disruption, which has touched industries from video gaming to grocery stores. Here is how companies can effectively use data to enhance the customer experience.