Vanessa Nguyen, Author at Multichannel Merchant

Vanessa Nguyen

Vanessa leads Partner Marketing at TradeGecko and oversees strategic and referral partnerships. Prior to TradeGecko, Vanessa spent over 9 years building B2C marketing programs for Google and other tech companies.

All Successful Ecommerce Companies Have This One Thing In Common

August 5, 2019 | Vanessa Nguyen

Data, data everywhere, and not a drop to use. Ecommerce is swimming in data, but how do you wrangle it into a single source and harness its true power? Here is what successful ecommerce brands have in common.