Shikha Jain

shikha.jain@simon-kucher.com

Shikha Jain is a Boston-based Senior Director at Simon-Kucher & Partners, a global marketing, sales and pricing consulting firm. Shikha’s consulting experience spans the entire B2B and B2C value chain for consumer goods and retail. Her core competencies are helping C-level executives create sustainable, pricing, sales and go-to-market strategies.

Promotional Excellence: Monitor Promotions for Future Decisions

| Shikha Jain

Promotions are everywhere nowadays, and it can be hard for retailers to escape them. In fact, those that do not run promotions at all are outliers. While in the past promotions were mostly limited to specific seasons and holidays, today’s consumers have come to rely on them, and many will delay a purchase in the endless search for the best deal.

Promotional Excellence: Run Effective Campaigns

| Shikha Jain

Consumers are becoming increasingly jaded when it comes to promotions. With discounts and deals around every corner, retailers are struggling to make their offers stand out. Here are five best practices for successfully applying your promotions so that everyone sees the benefits.

Promotional Excellence: Planning the Perfect Campaign

| Shikha Jain

When it comes to promotions, without the right planning it can kill profits and attract segments that will damage your brand image. Even some of the best companies can flop if they fail to plan their promotions properly. Here are six basic questions you need to ask in order to plan a solid campaign.

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