Promotions are everywhere nowadays, and it can be hard for retailers to escape them. In fact, those that do not run promotions at all are outliers. While in the past promotions were mostly limited to specific seasons and holidays, today’s consumers have come to rely on them, and many will delay a purchase in the endless search for the best deal.
When it comes to promotions, without the right planning it can kill profits and attract segments that will damage your brand image. Even some of the best companies can flop if they fail to plan their promotions properly. Here are six basic questions you need to ask in order to plan a solid campaign.