What DTC Brands Should Know About Investing in CTV
DTC brands aren’t just having a moment, they’re having a TV moment. According to one study, the top 125 DTC brands added $1.4 billion to the CTV marketplace last year—a 60% increase from 2017.
Chris LaHaise
As Director, TV Solutions & Product Marketing at dataxu, Chris is responsible for developing and managing relationships that enable dataxu to provide world-class services for its agency and advertiser customers. Chris has been integral to bringing dataxu’s advanced TV vision to life since 2014 and continues to drive innovation into the future. Prior to dataxu, Chris has worked in the tech space on the publisher side, operations, and public relations.