Kushal Shah

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Kushal leads Ekata’s global product strategy and international expansion efforts to assess market entry as Ekata expands its footprint into new regions. He enjoys understanding the market and customer needs to ensure product/market alignment.

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4 Ecommerce Checkout Tech Trends to Improve the Customer Experience

| Kushal Shah

The juxtaposition of “fast and frictionless yet safe” checkout puts a large burden on retailers who may be tempted to add extra steps to increase security. While there are many ways to meet these growing customer expectations, the best approach is to prioritize the user experience. Here are 4 trends to watch for in 2020 and beyond.