Shashin Shah
Shashin Shah is CEO of Pimcore Global Services, an open source platform for product information management (PIM/MDM), digital asset management (DAM), content management system (CMS), and ecommerce. In his over 20 years of experience, both globally and in the U.S., he has managed large enterprise clients through strategizing, operating, consulting, and carrying out implementations worth USD 100M+ via global delivery models across several industries.
While ecommerce offers clear advantages like the ability to read reviews, use mobile payments, choose the perfect size and color, check availability and more, physical stores still have the edge of personal interactions.
That’s why it’s more important than ever to bridge the physical-digital commerce gap.
Traditionally, a PIM platform helped organizations create product catalogs, enabling sales and marketing teams to seamlessly distribute information and eliminate manual efforts. An advanced PIM can also ease product enrichment, boost team productivity, improve conversion rates and automate most tasks.