Catalog

MCM Outlook 2013: Catalogs Still Have Staying Power

| Erin Lynch

Catalogs still have staying power in the direct-to-customer sector, according to results from the MCM Outlook 2013 survey. In fact, more than half of the survey respondents said their companies market products directly to consumers and businesses through a print catalog – and nearly half plan to increase circulation in 2013.

What the Marketplace Fairness Act Means for You

| Guy Mucklow

For merchants, that fact that MFA would reportedly help state governments collect $11 billion in lost tax revenue is irrelevant; the bigger issue is that the law makes shopping online more expensive for consumers and complex for retailers.

USPS

USPS Makes Innovative Changes

| Daniela Forte

It’s all about innovation for the U.S. Postal Service. The key areas of innovating are centered on how they can market their products and services.

Donahoe Lays Out the Future of the USPS

| Daniela Forte

Post Master General and CEO Patrick Donahoe of the U.S. Postal Service painted a grim picture during his State of the USPS presentation to attendees at the American Catalog Mailers Association’s 2013 National Catalog Forum

Knowing How Your Customers Shop is the First Step

| Tim Parry

My parents have a PC. My 84-year-old father doesn’t use it. He’d be surprised to see my 83-year-old mother use it to go to a non-DOS-based website. If my mother, of course, was able to figure out her post-AOL-life.

Target Agrees to Acquire CHEFS Catalog and Cooking.com

| Tim Parry

Target announced separate agreements March 14 to acquire CHEFS Catalog and assets of Cooking.com The company said in a press release that the acquisitions are aimed at expanding Target’s ecommerce presence in the cooking and kitchenware market.

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