One of the first things I realized when I attended the fall NEMOA directXchange conference in Providence, RI., I was no longer the new girl anymore. The second thing I … Continue Reading →
Catalogs still have staying power in the direct-to-customer sector, according to results from the MCM Outlook 2013 survey. In fact, more than half of the survey respondents said their companies market products directly to consumers and businesses through a print catalog – and nearly half plan to increase circulation in 2013.
Megan Brennan, Chief Operating Officer for the U.S. Postal Service came to speak at the American Cataloger Mailer Association’s National Catalog Forum in Washington D.C. on May 8. Her presentation … Continue Reading →