Bass Pro Shops Personalizes the Catalog Experience

The days of large, general interest retail catalogs are gone, replaced by highly personalized pieces of varying lengths and levels of complexity, each targeted to meet the needs of a very specific audience. If the marketing effort involves hundreds of thousands of individual SKUs, the level of difficulty goes to 11.

Missouri-based outdoor retailer Bass Pro Shops has addressed this marketing challenge head-on. With the help of partner Comosoft, Bass Pro has automated the process of accessing, managing and plugging in creative assets in real time across its print catalogs, tabs and inserts. In the process Bass Pro has transformed a traditionally mass-market channel into a one-to-one connection with its millions of customers.

In this report you will learn:

  • MCM Comsoft Special ReportHow Bass Pro has automated the regional versioning of its tabloid inserts
  • How it manages complex PIM data and digital assets across channels
  • How continuous versioning and real-time changes are handled by creative teams
  • How Bass Pro creates a personal experience in a typically impersonal medium

Sponsored by:

Comosoft Logo

 

 

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.