How Catalogs Can Maximize Sales for Your Business

| Adam Smith

Having a catalog that displays all the products that your business offers, is a great marketing effort to increase sales. In fact, catalogs have the ability to bring in customers who are completely unaware of your brand. Apart from being cost-efficient marketing tools, product catalogs are also a great way of building brand awareness and expanding the customer base for your business. Here is how to use the catalog as a marketing tool for your retail business.

Why Consumers Over 50 are a Smart Bet and How to Win Them Over

| Monica Eaton-Cardone

With an annual $7.6 trillion in economic activity, consumers over 50 are the real power players in the U.S. economy. But, can you really attract older shoppers to a dynamic, fast-changing ecommerce market? Of course you can. All you need is the right approach to reach them. Here’s how more marketing focus on the 50+ crowd can pay off.

Using Peak Season Data to Drive 2019’s Ecommerce Strategy

| Doug Kimball

In years past, the term “peak season” has typically referred to the higher sales, and in turn the higher profits, retailers see in late Q4. Here are just a few areas retailers are using peak season data to improve future strategies, as well as some questions to consider.

Skyrocket Your ROI With This Simple Marketing Hack

| Michael Schaffer

In the age of omnichannel communication, every business event can provide a challenge. How do you get the most value out of your accomplishments? A favorite tool for optimizing your message across multiple channels are trigger systems. Here is how to maximize the use of them in your retail business.

The Clock is Ticking: Take Multichannel Merchant’s MCM Outlook Today

| Mike O'Brien

What major trends are driving changes in direct-to-customer commerce, and what do they mean for your business? And how are they impacting professionals in operations and fulfillment, catalog and ecommerce and marketing? Make your voice heard—complete the survey today for a chance to win an Amazon gift card.