Assumptions That May Be Hurting Your Loyalty Program

| Sandra Gudat

Making assumptions related to your loyalty program could hurt everything from customer engagement to ROI. To keep your program performance on track, be sure you’re not making these common (and misleading) assumptions. Here are several tips that will help your loyalty program.

Why It’s Not Too Late for Back-to-School Advertising

| Drew May

In many parts of the country, school starts earlier and earlier—sometimes as early as the first week of August. Plus, the nature of what is categorized as a back-to-school good has evolved—and is continually expanding. Here is what marketers need to know about back-to-school shoppers.

Why Brands Need to Up the Ante to Drive Sales and Loyalty

| Gina Ashe

We live in a time where you can purchase everything from toothpaste to high-end designer handbags online. Consumers, in theory, enjoy the convenience of online shopping. But the numbers don’t add up. Despite the fact that 80% of Americans shop online, 64% still prefer to shop in brick-and-mortar stores. Here is why brands need to up the ante to drive sales and loyalty.

5 Basic SEO Principles to Increase Your Website Traffic

| Mary Whitman

Search engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow your base of loyal customers if you’re stuck on page 6 in search results. Here are basic SEO principles that will help you increase website traffic going forward.

72 Statistics to Understand SEO in 2018

| Daniela Forte

SEO is extremely important for local retail, with 46% of all Google searches being local. Adding to this, local searches often result in higher traffic conversions. These are just a few of the insights culled from 72 SEO stats in this informative infographic.

Loyalty and the Rise of Gen Z

| Allison Novak

By 2020, Gen Z is projected to account for 40% of all consumers in the U.S. at a population of 84.7 million. Here is what you need to know about this demographic of shoppers and what it could mean for your business.

Why Brands Need to Level Up the Back-to-School Shopping Experience

| Gina Ashe

Though summer may seem like it’s just getting started, the mad dash of back-to-school shopping is already around the corner. This season is a huge opportunity for apparel and accessories brands to see a lift in sales, as students and their families set out to buy new clothes, backpacks, glasses, school supplies and everything in between. Here is how brands can set themselves apart from the competition during the back-to-school season.