With advertisers projected to spend upwards of $45 billion on retail media this year, launching a retail media network makes a lot of sense. However, it requires careful planning and execution amid a crowded marketplace. Here are five key steps you can take to establish a retail media network that drives transformational growth for your business.
Kevin Dunn is the Vice President of Industry Sales, Retail and CPG at LiveRamp, and has worked in the martech and adtech industry for over 15 years. Prior to LiveRamp, Kevin led the digital transformation of Acxiom’s marketing services business, with innovative partnerships that connected online and offline marketing. Before Acxiom, he spent seven years at IBM where he was a founding member of an industry-changing product called Universal Behavior Exchange.