Now that 3P cookie targeting is on its way out, thanks to Apple and Google sunsetting them in 2023, brands will need new targeting and measurement strategies. DTCs need to start now to put in places alternative forms of measurement in order to restore their advertising performance and attribution capabilities.
Frustrating shoppers by showing them unavailable products does much more than wasting ad dollars and losing a sale. Out-of-stocks decrease basket sizes, cause VIP customers to leave loyalty programs, damage brand reputation and take customer service members away from helping customers who already bought an item.
Are your ad campaigns receiving fewer clicks than they used to? Are you having trouble generating leads? Are you dissatisfied with your current lack of engagements? If so, your digital marketing may be suffering from ad fatigue. The good news: It’s fixable.
Unfortunately, the increase in ecommerce has led to a wave of all kinds of bad actors. In 2020 alone, online retailers lost over $3.8 billion to click fraud on ecommerce ads. To stop click fraud, brands must be knowledgeable about it, learn why they tend to be the primary targets, and be aware of the various schemes.
Each business must concentrate on certain marketing areas during various growth stages. However, the biggest mistake is being afraid to market. Amazon marketing is a system of accruing progress, and it can’t be profitable from the start. Here are some budgeting guidelines for each stage of your business development.
A big portion of ecommerce purchases are from high-value consumers, but they are the missing component of every successful retail marketer’s digital strategy. Even knowing this, brands are still struggling with how to reach high-value consumers. Here are some strategies to reach these consumers and drive campaign success forward.
With heady revenue predictions for retail media north of $100 billion, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share. But we’re still in the early days, with behemoths scooping up most of the brand spend. Here are six relationship and revenue-building strategies for retailers to consider.
Many marketers overlook connected television as a viable means of directly engaging existing and potential customers. They’re missing a significant opportunity to leverage CTV to run more targeted, accountable and action-oriented ads than ever before, as CTV continues to grow in popularity and advertising functionality.
Brands now have little choice but to build marketing and advertising initiatives around first-party data that consumers freely opt to share. But there are rules – and I’m not referring to GDPR, CCPA, CPRA or any other privacy law. The rules center on establishing trust.
Money and reputation aren’t the only things at stake when consumer data isn’t collected and managed with a privacy-first approach. Marketing, customer experience and other teams risk losing control of the data and technology they need to improve engagement and drive growth as third-party cookies go away.