Website performance can be a complex topic, and with Google now throwing even more jargon into the mix (Core Web Vitals, anyone?) it’s easy to get lost. Here’s a breakdown of how page speed works, what metrics to pay attention to in order to retain consumers, and how to bring performance marketing into your CMO arsenal.
Jake Loveless has had a twenty-year career of making technology go faster. From low latency trading systems on Wall Street to large-scale web platforms for the Department of Defense to microwave networks for telecommunication companies – he has helped propel software to new speed limits. Today, Jake runs Edgemesh, a global web acceleration company. Edgemesh enhances any browser, on any device, with intelligent client-side caching, enabling ecommerce brands to deliver 20-50% faster page loads.