How Ad Extensions Can Spice Up Your Marketing Experience

| Erin Lynch

As much as merchants would like to think that every customer is coming to the ecommerce page organically, more often than not, a search engine or ad are the reasons why they are shopping with you. Which is all the more reason why now, more than ever, it is imperative for merchants to have the perfect ad extension this holiday season.

Boo: AdGooroo Unmasks Halloween Paid Search

| Tim Parry

Digital marketing firm AdGooroo did a post on its blog Monday to highlight the top Halloween paid search advertisers (based on AdWords impressions), as well as the top Halloween keywords (also based on AdWords impressions), between September 2012 and September 2013. The “Miley Cyrus Twerking” costume did not make the cut.

Stritzke Named President and CEO of REI

| Erin Lynch

Outdoor apparel and gear retailer, REI, has named Jerry Stritzke as the company’s president and CEO following an extensive national search. Prior to joining REI, Stritzke was the president and COO at Coach but resigned on September 2.

Fifth & Pacific Sees 13.4% Net Sales Increase

| Erin Lynch

Fifth & Pacific, which includes clothing and lifestyle brands such as Juicy Couture, Kate Spade, and Lucky Brand, released it’s second quarter financials which showed a net sale increase of $45 million.