Rob Van Nuenen
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Rob Van Nuenen, Channable’s co-founder and CEO, is a progressive leader intensely focused on leveraging emerging technologies. His deep knowledge of technology delivers top ecommerce results for global digital marketing agencies, brands and online retailers. Rob’s experience and reputation are built on a successful track record of over 15 years in the SaaS, IT, and retail industries. Now, leading Channable, widely recognized as one of the fastest-growing ecommerce technology companies, Rob and his team power sales and optimize ecommerce performance with actionable insights for SMBs and leading retailers around the world including Staples, Philips and Samsung, among others.
Google Shopping plays a key role for retailers and online advertisers as it is essentially a product search engine for ecommerce stores. As a merchant you sometimes need to create hundreds of PPC ads for every product, aligned with pricing and inventory. Although this may seem overwhelming, it’s simpler than you think – using a data feed.