For those brands fortunate enough to gain new customers during the pandemic, the big challenge is how to keep them. Brands may think new customers will stick around, but leaving is easy for consumers. If you fail to deliver, including on new promises made during the pandemic, somebody else will be waiting to meet those expectations.
Vipin Porwal is founder and CEO of Smarty, which automatically applies the best promo and coupon codes for its member shoppers. He is an entrepreneur with 20+ years of experience in finance and consumer technology, with a background in software development. Prior to Smarty Porwal was founder and CEO of influencer/advertiser connection platform SocialMob.com, and previously was CTO of link shortener Smu.sh.