Charlie Heitzig

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Charlie Heitzig, Vice President, co-leads The Lacek Group’s Data Intelligence team in support of analytics and insights efforts for myriad clients, including Carnival Cruise Line, Enterprise Holdings, Ford, and Dunkin’ Donuts. The Lacek Group is a recognized expert in loyalty and CRM program design, development, and execution; data is a key driver of these marketing strategies. Prior to joining The Lacek Group in 2014, Heitzig worked in a variety of client-side and consulting roles with Accenture, Best Buy, Caribou, Carlson Marketing Group, and SUPERVALU, and with several smaller technology consultancies, all focused on technology, data and analytics.

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Zero-Party Data: The Future of Personalized Brand Interactions

| Charlie Heitzig

The cookie jar will soon be empty. Or at least most third-party cookies will be gone, and then where will brand interactions be? The elimination of third-party cookies is a big deal. That’s why it’s more important than ever to leverage customer relationship management (CRM) data, especially first- and zero-party data.