Most anticipate that a return to normal will be gradual and cautious even after the virus has been subdued, and different consumer segments will have varying levels of optimism on those timelines. For advertisers, building seamless digital experiences, and positioning products to appeal to differing segments.
As an Associate Director on the Digital Strategy team, Rachel works with clients across entertainment, financial services, nonprofit and retail verticals. She specializes in leveraging syndicated research, first party data, and social insights to build audience narratives and multi-platform engagement strategies. Rachel also works closely with brands to monitor their social presence through social listening to provide insights into industry shifts and direction for content strategy. With background in consumer behavior, and experience working for a luxury retail brand and top educational publisher, she is uniquely positioned to understand what motivates consumers.