Apple’s launch of iOS 14.5, featuring its new privacy protections, has been championed by iPhone users tired of invasive ads, while advertisers frantically adapt to the changes, especially small businesses that rely on targeted ads. While challenging to advertisers, privacy is an important issue. Five weeks in, here are some key learnings.
Dean DeCarlo is the President and Founder of Mission Disrupt, an industry-leading digital marketing agency providing services in digital strategy, paid media management, and user experience design. DeCarlo founded Mission Disrupt in 2015 with the goal of helping companies leverage digital channels to form deep relationships with their customers. Mission Disrupt is dedicated to assisting mid- to large-sized companies captivate users with dynamic experiences, digital advertising and creative design.