Dan LeBlanc

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Helping consumer brands understand their data to make fast strategic decisions has been Dan LeBlanc’s focus for 20-plus years. A certified rocket scientist, Dan’s deep understanding of customer analytics, online retail, and business technology has been tapped by holding companies and high-growth consumer brands including ProFlowers, Kopari, Vuori and Caraway Home.

out-of-stocks feature

Promoting Out-Of-Stocks Wastes Ad Dollars

| Dan LeBlanc

Frustrating shoppers by showing them unavailable products does much more than wasting ad dollars and losing a sale. Out-of-stocks decrease basket sizes, cause VIP customers to leave loyalty programs, damage brand reputation and take customer service members away from helping customers who already bought an item.