With heady revenue predictions for retail media north of $100 billion, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share. But we’re still in the early days, with behemoths scooping up most of the brand spend. Here are six relationship and revenue-building strategies for retailers to consider.
Gregory Stevens is the General Manager of GIG Retail USA. GIG Retail, part of Advantage Solutions, provides strategy and execution across all retail media, including digital media, in-store product demos and signage and curbside signage. He previously served as president of MyWebGrocer, a provider of ecommerce and retail media solutions for retailers and brands.