Brands now have little choice but to build marketing and advertising initiatives around first-party data that consumers freely opt to share. But there are rules – and I’m not referring to GDPR, CCPA, CPRA or any other privacy law. The rules center on establishing trust.
Pam Erlichman is the Chief Marketing Officer at Jebbit, a first-party data company that facilitates volunteered, declared data exchange between consumers and brands. She has more than 20 years of marketing experience, most recently serving as the VP of marketing at Oracle Data Cloud, a role she assumed following the Datalogix acquisition. Prior to Datalogix, Erlichman worked at Digitas, leading relationships with world class brands including Delta Air Lines, AT&T, FedEx, Ahold USA, Celebrity Cruise Lines and Progressive Insurance. She is also a member of the Leadership Council of the Ad Council.