Erika Jolly Brookes, Author at Multichannel Merchant

Erika Jolly Brookes

Erika Jolly Brookes is the CMO at Springbot where she leads all brand, product and marketing campaigns and communications. Before joining Springbot, Erika was the vice president of product strategy for Oracle and vice president of marketing and communications at Vitrue. Previously, she held other executive-level marketing positions at leading technology companies like MindSpring, Earthlink and Rackspace.

Recovering Lost Sales with Facebook Messenger Marketing

January 17, 2020 | Erika Jolly Brookes

With Facebook Messenger marketing, ecommerce companies can connect with shoppers and site visitors directly through Facebook chatbots, creating a new channel for engagement. Similar to email, it can be personalized and highly automated through a variety of available tools, making it a potentially high ROI for marketing.