Christine Göös
Christine is an award-winning advertising creative with a decade of experience in the industry and 30+ accolades from shows like Cannes Lions, The One Show, Eurobest and New York Festivals. She is Global Head of Content at Smartly.io, a creative and advertising automation platform that works with 650+ brands including eBay and Uber. Christine contributes regularly to industry publications including Adweek and MediaPost. She has been interviewed on various podcasts such as the B2B Growth Show, The Madwomen Podcast, and How She Made it by Women X Media. She is passionate about diversity in advertising and tech and co-chairs the Executive Women’s Initiative at the mBolden organization (formerly Women in Wireless). Christine is the author of Naming Painkillers, a debut collection of poems and short stories published in August 2018.
The holiday season is the most competitive time of year for ecommerce companies and retailers to target consumers and drive sales. For marketers looking to expand content to multiple platforms and find success this holiday season, here are some tips for social ads on Instagram, Facebook and Pinterest.