Austin Rotter

[email protected] / [email protected]

Austin Rotter is a branding and digital marketing strategist who has spent the last decade plus working with Fortune 1000 brands, promising startups and hyper-growth tech companies. Austin helps brands and entrepreneurs create storytelling-driven media relations campaigns focused on breaking through noisy ecosystems to reach targeted audiences in a creative, strategic way.

Using Micro Influencers to Target Gen Z in 2022

| Austin Rotter

If the pandemic has taught ecommerce brands and retailers anything, it’s that being flexible in creating new avenues to engage with consumers, especially hard-to-reach demos like Gen Z, is mission critical for survival. For any brands targeting Gen Z shoppers, micro influencers will have to play an extremely important role.