Scott Hirsch

scott@mediadirect.co

Scott Hirsch is an internationally recognized expert in data, analytics and digital marketing. Scott has been published in Fortune, Time, INC, Forbes, Huffington Post, Ten Republic, Entrepreneur and Fox Business. He has helped pioneer some of the most utilized data technology concepts commonly used today, including opt-in email, e-appending, digital data/media marketing (SEO, Google Ads, social media management), affiliate marketing and DIY app development.

social media man with like sign feature

Social Media Keeps Brands Roaring in 2021

| Scott Hirsch

Even if your brand has a good website and a robust email distribution list, social media is still the crest of the mightiest wave. There’s no better way to expand your audience and find new customers. The question is, how do we capitalize on this juggernaut? What’s up for this year and what’s the best way to leverage it?

millennials on phones feature

Ecommerce Marketers: Keep Boomers, Gen Z Close But Millennials Closer

| Scott Hirsch

We’ve been talking about “the new normal” since the pandemic began, but it’s hard to put a finger on it. For millennials at least it seems to be ecommerce. The last generation born in the 20th century is a decidedly 21st-century cohort, and you can find them on Facebook and Instagram. Here’s how to reach them over the holidays.