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Trump Beating Clinton… In Ecommerce Merchandise Searches
The number of Americans who have searched for Donald Trump merchandise since April outnumbers those who have searched for Hillary Clinton merchandise by a margin of almost five-to-one. But when looking at the boost in online searches for such merchandise prior to and just after each candidate’s nominating convention, Clinton received the bigger “bounce.” Here’s a deep dive into presidential ecommerce merchandise search stats from Hitwise, a division of Connexity.
Mobile Searches Continue to Play Major Role for In-Store Customers
Mobile searches are important to customers even after they enter the thresholds of stores. A new study revealed that 77% of retail searches that mention “coupon” are initiated on a smartphone or tablet. Comparison searches that have the potential to close a sale, such as those focused on “return policy,” “price match” or “reviews” were initiated on a mobile device at least 77% of the time. See why it is important to understand the device that the searches are coming when it comes to completing the sale.
Walmart Testing Drones for DC Inventory Management
Walmart has begun testing drones in its distribution centers for scanning inventory, completing in an hour what it would take two associates a month to do. This seems a more practical and easier to achieve use of the technology than home delivery, and will aid the company in its ecommerce fulfillment battle with Amazon.
