Target is partnering with Pinterest to help shoppers find what they’re looking for by snapping a picture using Pinterest Lens, producing a curated set of products resembling the original image.
Target said in a release that visual search technology has been around for a while but is expected to go mainstream. The company predicted that by 2020 image and speech search could make up 50% of all searches.
“We’ve partnered with Pinterest for years so it’s a natural fit, thanks to our shared passion for creating inspiration and a sense of discovery,” said Kristi Argyilan, Senior Vice President of Media and Guest Management for Target in the release.
In the months to come, Target will bring Pinterest Lens along with insights from its catalog into its registry experience. Eventually it will add visual search technology to the Target app.
“The Pinterest partnership quite literally helps us shorten the distance from when our guests have an idea to when they’re ready to make a purchase,” said Rick Gomez, Chief Marketing Officer for Target.
Gomez added that as Target starts to better understand what shoppers are really looking for, it will help them better anticipate and plan for styles and trends.
