Back-to-School and College Spending Expected to Reach $82.8 Billion

| Daniela Forte

Total back-to-school spending for children in K-12 and college combined is projected to reach $82.8 billion this year, down from $83.6 billion in 2017, according to the National Retail Federation’s annual survey, which was conducted with research partner Prosper Insights & Analytics. Here are the results from the survey and what it means for the back-to-school shopping season.

3 Steps to Increase Mobile Sales

| Stephen Murphy

If the 2017 holiday season taught us anything, it’s that mobile is the new normal for online shopping. On Black Friday alone, over 60% of retail website visits happened on mobile devices, driving more than 46% of all purchases. Here are three steps to increase your mobile sales this year.

How Mobile Plays a Major Role in Best Buy’s Omnichannel Experience

| Daniela Forte

Considered a leader in omnichannel in the retail industry, Best Buy is using mobile technology to strengthen its omnichannel capabilities to provide an exceptional customer experience across all touchpoints. Discover how mobile is making a difference with the way Best Buy is connecting with its customers.

Data on Multi-Device Customer Journeys Yields Benefits for Retailers

| Daniela Forte

More consumers today are beginning their online shopping on one device and moving to another before completing a purchase. In fact, studies have found multi-device journeys represent anywhere from 41% and 65% of all online purchases. See what this study by Monetate revealed about what the customer prefers across devices.

How Web and Mobile Come Together in the Customer Journey

| Bart Mroz

The rise of ecommerce has led to the creation of millions of online shops, and many brick-and-mortar stores are taking a cue from those success stories and expanding their online presence. These are a few ideas to help you connect the ecommerce dots across multiple platforms.

Walmart Enhances Mobile App with Store Assistant Capabilities

| Daniela Forte

Walmart has added features to its mobile app to help customers navigate stores quicker, including making Walmart Pay, the search bar and scanner more accessible and user friendly. See what these enhancements are and the plans why mobile commerce is such an integral part of the shopping experience.