Unless you’ve been living in a cave, you’ve seen that curbside pickup has moved from a secondary method to a primary one for retailers. In the coming months, it will become increasingly clear that today’s curbside experience is just a starting point in terms of what store-based commerce will look like. Here’s a peek inside the near future.
With rising demands and increased competition, retailers can capture the attention of digitally saturated consumers through enhanced, experiential shopping, to attract them to both physical and virtual stores. Whether online, mobile or in store, this omnichannel experience has to be consistent, seamless and intuitive.
Spending on ecommerce ads rose 115% in the third quarter compared to last year, and was up 51% over Q2, driven largely by Amazon, a seasonal surge for Prime Day and a strong back-to-school season. A new Q3 report from Marin Software also showed that mobile continues its dominance.
For an ecommerce business to grow and maintain a constant stream of revenue, it must learn how to increase conversions. One of the best ways to do this is to optimize the payment experience. Here are ways payments can increase conversions.
For years, live video and retail were two separate entities, but thanks to the growth of live streaming and other live content trends in the U.S., both consumers and businesses are looking to the technology as a new means of communication and interaction with the world around them.
With over 50% of shopping sessions now coming through mobile, the need to optimize mobile checkout experiences is becoming mission critical. Here are several mobile checkout experiences and best practices behind them.
Mountain Hardwear, whose parent company is Columbia Sportswear, has launched an augmented reality shopping app featuring its completely redesigned equipment line. Here is how the app is changing the way shoppers get the most of the great outdoors.
Artificial intelligence (AI) has become one of the most talked about technologies in the retail sector. Here are five ways AI creates a personalized digital experience for customers.
The eldest Gen Z, the generational cohort following millennials, will turn 22 this year. Like all generational cohorts, they have attributes unique from those before them, but Gen Z does have a first: They’re true digital-natives. They have never known a world without the internet, smartphones, social media and Amazon. Here are the keys to creating a Gen Z-friendly email marketing strategy.
Women’s apparel brand Chico’s is connecting with customers in a new way through mobile messaging, which helps the brand connect with its customers on a personal level. In the latest MCM CommerceChat podcast, Chico’s talks about the success it has found with mobile messaging.