Ed Kennedy
Ed Kennedy is the senior director of commerce at Episerver, a global software company offering web content management, digital commerce, and digital marketing, through the Episerver Digital Experience™ Cloud™ software platform. He is a contributing author to many media publications and was named to DMN’s 40under40 list for marketing superstars in 2018.
With over 50% of shopping sessions now coming through mobile, the need to optimize mobile checkout experiences is becoming mission critical. Here are several mobile checkout experiences and best practices behind them.
In 2018, IT is still worried about letting colleagues into their commerce platforms for fear it will slow down site performance and that non-technical colleagues will mess up a system they ultimately have to fix. Discover how a little distance and trust, as well as some technology tools, can improve this dynamic.
Whether it’s halting all operations like Toys R Us or perpetually closing stores like Sears, many retailers are scrambling, more often than not, to pay back millions of dollars in debt and strategize to see another day. Here are the ABCs of a digital transformation that retailers should know about.