Michael Gerard

Gerard@e-spirit.com

Michael Gerard has 20+ years of marketing experience in the tech space, 10 of which were spent at IDC managing its CMO and Sales Advisory Practices. Michael is responsible for leading the global marketing strategy for e-Spirit. He is a sought after speaker and has presented at leading industry events, such as IDC’s annual Directions event, MIT Sloan School of Management’s events, and Sales 2.0 conferences. He joined e-Spirit in early 2017.

LinkedIn: https://www.linkedin.com/in/michaelgerard/

Twitter: https://twitter.com/michaelgerard

e-mail: gerard@e-spirit.com

 

4 Customer Data Problems that Can Impact Your Sales

| Michael Gerard

Advances in AI-based personalization technology let retailers tap into vast amounts of customer data. Analyzing it allows you to create personalized experiences that help secure customer loyalty. However, this exercise requires a clear strategy that should be based on a robust technology platform.