Mobile is the way customers are choosing to shop this holiday season. In fact, 59% of consumers use their mobile device most or all of the time compared to desktop, and almost half of them make purchases on them. Here are some more key stats about how mobile is playing a major role in purchases this holiday season.
Retailers with a physical presence have an advantage over pure-play ecommerce companies this holiday season, according to a survey by JLL Retail, with 57.3% of consumers planning to make the majority of their purchases there. See what five retailers consumers prefer as well as other predictions for their shopping habits this holiday season.
Holiday spending is expected to exceed $1.10 trillion through January 2019. This is an increase of 5% over last year. With online sales predicted to jump 17% to 22% over 2017, it’s time for retailers to plan for ways to gain a slice of the $7 billion Cyber Monday pie. Here is how retailers can use the mobile channel to meet customer expectations this holiday season.
Consumer behavior has evolved to the point where most retailers know that if they wait until Black Friday to start customer outreach around holiday spending, they will have already missed the boat. For retailers, holiday preparedness means ensuring their omnichannel strategies are ready and waiting to meet customer expectations earlier. Here are some omnichannel strategies retailers can use.
Total back-to-school spending for children in K-12 and college combined is projected to reach $82.8 billion this year, down from $83.6 billion in 2017, according to the National Retail Federation’s annual survey, which was conducted with research partner Prosper Insights & Analytics. Here are the results from the survey and what it means for the back-to-school shopping season.
Eyewear brand Warby Parker continues to disrupt its sector by offering affordable eyewear both online and offline, innovating and taking a “do well by doing good” approach, its co-founder and CEO told an audience at IRCE in Chicago. Here is how the brand transformed from a pure-play ecommerce brand to reaching customers both online and in store.