Consumer behavior has evolved to the point where most retailers know that if they wait until Black Friday to start customer outreach around holiday spending, they will have already missed the boat. For retailers, holiday preparedness means ensuring their omnichannel strategies are ready and waiting to meet customer expectations earlier. Here are some omnichannel strategies retailers can use.
Nikki Baird is the vice president of Retail Innovation at Aptos, a retail enterprise solution provider. She is charged with accelerating retailers’ ability to innovate. She has been a top global retail industry influencer for over a decade, with a background in retail and technology. She is a regular contributor to Forbes.com and has been quoted as a subject matter expert in The Economist, New York Times, Wall Street Journal, USA Today, Huffington Post, and National Public Radio.