Casey Gannon
Casey Gannon, VP of marketing at Shopgate, is an experienced tech marketer, driven to develop marketing strategies that blend traditional techniques with emerging technology. Her specialties include developing marketing strategies focused on consumer and B2B acquisition and retention, building compelling marketing collateral with simple, cohesive messages and optimizing sizable marketing budgets. When she’s not looking ahead to the next opportunity, Casey is a busy mom, soccer player and adjunct professor at her alma mater, St. Edward’s University.
Savvy retailers are capitalizing on this consumer preference by positioning smartphones front and center when it comes to in-store fulfillment with options like BOPIS (buy online, pickup in store) and ROPIS (reserve online, pick up in store). Here are the customer benefits and some tips to make both succeed in your retail business.
As 2019 arrives, it’s time to reflect on the impact mobile technology had on retail in 2018. While mobile was already predominantly used in ecommerce to create personalized consumer experiences, the role of mobile apps reached new heights. Here is what to expect from mobile payments in 2019.
Why are retailers embracing AR? Put quite simply, the modern state of retail is all about customer convenience, and AR is revolutionizing that. See how some of today’s major brands are using AR and how it has enhanced the customer experience.