Mobile Archives - Page 3 of 6 - Multichannel Merchant

Generate Engagements With Lucrative Content Strategy

October 1, 2018 | Helen Cartwright

You will want to generate engagements with your content strategy. This is why you will want to know some lucrative content strategies. Making your information stand out from the rest is extremely important.

How Mobile Technologies Are Changing the Buyer’s Journey

July 30, 2018 | Ravi Teja Bommieddipalli

Traditional brick-and-mortar retailers have faced an uphill battle trying to compete with online retailers. Here are what retailers are doing to enhance the customer experience both in-store and online.

Back-to-School and College Spending Expected to Reach $82.8 Billion

July 12, 2018 | Daniela Forte

Total back-to-school spending for children in K-12 and college combined is projected to reach $82.8 billion this year, down from $83.6 billion in 2017, according to the National Retail Federation’s annual survey, which was conducted with research partner Prosper Insights & Analytics. Here are the results from the survey and what it means for the back-to-school shopping season.

Click-to-Brick Success Story Warby Parker Continues to Disrupt, Innovate

June 8, 2018 | Daniela Forte

Eyewear brand Warby Parker continues to disrupt its sector by offering affordable eyewear both online and offline, innovating and taking a “do well by doing good” approach, its co-founder and CEO told an audience at IRCE in Chicago. Here is how the brand transformed from a pure-play ecommerce brand to reaching customers both online and in store.

3 Steps to Increase Mobile Sales

May 23, 2018 | Stephen Murphy

If the 2017 holiday season taught us anything, it’s that mobile is the new normal for online shopping. On Black Friday alone, over 60% of retail website visits happened on mobile devices, driving more than 46% of all purchases. Here are three steps to increase your mobile sales this year.

AI and Mobile Is the Winning Formula for D2C Brands

May 7, 2018 | Nitan Mangtani

Shopping shouldn’t feel like a chore. It should be fun and convenient, delighting the customer at every turn. The next generation of AI will anticipate your needs before you do. Here is how AI and mobile fit into your ecommerce strategy.

9 Key Trends in Digital Marketing for 2018

April 11, 2018 | Daniela Forte

As the retail industry is seeing a shift with digital in how brands are approaching marketing and establishing a store presence, retailers are looking for ways to provide timely relevant content that consumers demand to master the omnichannel approach, fully connecting the online, mobile and in-person experience. Here are some of the latest digital marketing trends to hit the industry in 2018.

How Mobile Plays a Major Role in Best Buy’s Omnichannel Experience

March 22, 2018 | Daniela Forte

Considered a leader in omnichannel in the retail industry, Best Buy is using mobile technology to strengthen its omnichannel capabilities to provide an exceptional customer experience across all touchpoints. Discover how mobile is making a difference with the way Best Buy is connecting with its customers.

Data on Multi-Device Customer Journeys Yields Benefits for Retailers

March 16, 2018 | Daniela Forte

More consumers today are beginning their online shopping on one device and moving to another before completing a purchase. In fact, studies have found multi-device journeys represent anywhere from 41% and 65% of all online purchases. See what this study by Monetate revealed about what the customer prefers across devices.

How Web and Mobile Come Together in the Customer Journey

March 9, 2018 | Bart Mroz

The rise of ecommerce has led to the creation of millions of online shops, and many brick-and-mortar stores are taking a cue from those success stories and expanding their online presence. These are a few ideas to help you connect the ecommerce dots across multiple platforms.

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